![]() ![]() On Substack, writers can do creative work, hit publish, and move on. Substack lets you escape the “social posts hamster wheel” that has become so common in online publishing. You can also set up a custom domain Substack, pointing a domain of your choice to your home page, to give your own Substack a website-like feel, while still also growing a subscriber list. Multiple studies have shown subscribers have higher purchase intent and engagement rates. Important:Email newsletter subscribers are considered the most valuable audience in marketing. ![]() If you want to create exclusive content and collect paid subscriptions along the way, know that there are many user-friendly newsletter platform options for marketing automation. It has important features missing that other ESPs have. I’ll be honest, though: I don’t love Substack. ![]() (He's also my journalist crush, for what it's worth. ➡️ Casey Newton’s wildly popular Platformer, one of the best paid newsletters on tech, has exclusive insider scoops you can’t find anywhere else-most recently a day-by-day update of the inner workings of Twitter as Elon Musk took over. ➡️ Food and beverage writer Alicia Kennedy accidentally enabled the paid newsletter button on Substack last year, and soon had 400 paying readers, according to an interview with Digiday. ➡️ Boston College professor and historian Heather Cox Richardson writes about the intersection of history and politics to hundreds of thousands of readers via Substack. The platform proposes that pared-down design and writing skills can give thought leaders a way to bring new subscription revenue to life. From that perspective, I'm grateful for Substack. For many people, Substack has turned them on to the idea that publishing content via email is cool again-even though email marketing is well over 20 years old. ![]()
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